·$2,260,000 combined monthly revenue across 5 tracked brands·1,259 SKUs analyzed across 12 source files·6 competitor brands fully mapped and analyzed·7 market gaps identified — EP fills all 7·$2,260,000 combined monthly revenue · 5 brands tracked·1,259 SKUs analyzed across 12 source files·WELLIFE earns $798K/mo · carries ZERO bowls·BESTVIP 600pc Gold · $125,772/mo · 1,000+ units/mo·White = #1 color · 21% of all plate sales·Blush/Pink = #3 color · zero premium competitors·100ct standalones = $29K/mo top SKU · 600 units/mo·7 market gaps identified · EP fills all 7·$125,772·350pc·78%·63–65%·$1,533,286·$2,260,000 combined monthly revenue across 5 tracked brands·1,259 SKUs analyzed across 12 source files·6 competitor brands fully mapped and analyzed·7 market gaps identified — EP fills all 7·$2,260,000 combined monthly revenue · 5 brands tracked·1,259 SKUs analyzed across 12 source files·WELLIFE earns $798K/mo · carries ZERO bowls·BESTVIP 600pc Gold · $125,772/mo · 1,000+ units/mo·White = #1 color · 21% of all plate sales·Blush/Pink = #3 color · zero premium competitors·100ct standalones = $29K/mo top SKU · 600 units/mo·7 market gaps identified · EP fills all 7·$125,772·350pc·78%·63–65%·$1,533,286·$2,260,000 combined monthly revenue across 5 tracked brands·1,259 SKUs analyzed across 12 source files·6 competitor brands fully mapped and analyzed·7 market gaps identified — EP fills all 7·$2,260,000 combined monthly revenue · 5 brands tracked·1,259 SKUs analyzed across 12 source files·WELLIFE earns $798K/mo · carries ZERO bowls·BESTVIP 600pc Gold · $125,772/mo · 1,000+ units/mo·White = #1 color · 21% of all plate sales·Blush/Pink = #3 color · zero premium competitors·100ct standalones = $29K/mo top SKU · 600 units/mo·7 market gaps identified · EP fills all 7·$125,772·350pc·78%·63–65%·$1,533,286
Launch Sequence
Ten SKUs. Three phases. One entry point.
Each SKU is mapped to a competitor ASIN with live revenue data.
Phase 1 — Anchor
Dinner Plate 10.25"
EP-DP-WHI-G-C
White · Gold Rim · 10ctpc
Anchor SKU. White = #1 demand (21% PULOTE review share). Gold rim = #1 margin dr...
$$4.99–$5.99
bUCLA
B07W1459T5 ↗
$29K/mo
Appetizer Plate 7.5"
EP-AP-WHI-G-C
White · Gold Rim · 10ctpc
Same week as #01. Companion SKU. Together = Classic Plate Duo. bUCLA 6.25" Gold ...
$$3.99–$4.99
bUCLA
B0812F2SND ↗
$27K/mo
Soup Bowl 14oz
EP-SB-WHI-G
White · Gold Rim · 10ctpc
WELLIFE+Liacere+PULOTE carry zero bowls. EP enters with premium 14oz (vs 12oz ma...
$$11.99–$13.99
Jolly Party
B091H94YMX ↗
$17K/mo
Dinner Plate 10.25"
EP-DP-PIN-G-C
Blush/Pink · Gold Rim · 10ctpc
#3 color by demand. 5 purchase occasions (bridal/baby/valentine/birthday/wedding...
$$5.49–$6.49
PULOTE
B0CN8RQYDG ↗
$18K/mo
Dinner Plate 10.25"
EP-DP-MIN-G-C
Mint/Green · Gold Rim · 10ctpc
Surprise #2 color (PULOTE 20% review share ~19K+ sales). Underfollowed by every ...
$$4.99–$5.99
PULOTE
B0C986RGVK ↗
$19K/mo
Dinner Plate 10.25"
EP-DP-BLK-G-E
Black · Gold Rim · 10ctpc
#4 color demand. Edge style for Black = modern/crisp profile fits formal events....
$$4.99–$5.99
bUCLA
B0D4L5GLS7 ↗
$35K/mo
Phase 2 — First Bundle
Classic Plate Duo White/Gold (DP+AP 20pc)
EP-DUO-WHI-G
White · Gold Rim · 20pcpc
After Phase 1 plates have 15+ reviews. First virtual bundle. ONLY 20pc coordinat...
$$8.49–$9.99
$0/mo
Soup+Plate Set White/Gold (DP+SB 20pc)
EP-SP-WHI-G
White · Gold Rim · 20pcpc
Plate+bowl bundle. Only 1 competitor SKU in entire market does this at any scale...
$$14.99–$19.99
BESTVIP
B0FNWN41WX ↗
$7K/mo
Phase 3 — Expand Colors
All Silver Rim versions + Blue + Linen + Clear
EP-DP-ALL-S
Multiple · Silver Rim · 10ctpc
Silver always #2. Never launch Silver before Gold has reviews. bUCLA Silver 100c...
$$3.99–$5.49
bUCLA
B07QP7HF5B ↗
$8K/mo
Phase 4 — Premium Sets
Complete Table for 10 White/Gold (all 7 products)
EP-COMPLETE-WHI
White · Gold Rim · 68pc totalpc
Flagship EP collection. 10 of every product type in matched color. The premium 1...
$$39.99–$54.99
BESTVIP
B0C9KWZGK2 ↗
$126K/mo