Brand Intelligence
Competitor revenue, product mix, and fee structures across 5 tracked brands
Brands Tracked
5
WELLIFE, BESTVIP, bUCLA, Liacere, PULOTE
Combined Monthly Rev
$2.75M
SmartScout estimates (4 brands)
Total ASINs Tracked
966
Across 12 data tabs
Highest Single ASIN Rev
$126K
BESTVIP 700PCS Gold (100 Guests)
- BESTVIP
- WELLIFE
- bUCLA
- Liacere
Brand Deep Dive
Jinhua, CN
Monthly Rev
$798K
Annual Rev
$9.58M
SKUs Tracked
285
Top ASIN BSR
20,238
Top ASIN
WELLIFE 600pc Gold Trim Plastic Dinnerware Set for Party (100 Guests)
SmartScout Products Export — tab 06_WELLIFE_SmartScout
600pc Gold Trim Dinnerware Set (100 Guests)
350-Piece Gold Plates & Cutlery (50 Guests)
600 PCS Gold & White Dinnerware (100 Guests)
600 PCS Silver Dinnerware (100 Guests)
600 PCS Black and Gold Dinnerware (100 Guests)
350-Piece Gold (50 Guests)
B0811NH9SS
600pc Gold Trim (100 Guests)
B0D17NDYHQ
210Pcs Gold (30 Guests)
B0CPXPRTD6
600 PCS Gold & White (100 Guests)
B0D5QF3X1X
Source: tab 10_Bowls_Competitors — Goodluck 12oz bowls
| ASIN | Color | Size | Price | Est. Reviews |
|---|---|---|---|---|
| B0CNQ3S6ZM | Gold | 100 Pack | $35.99 | ≈ 6.5k+ |
| B0CNQ41PW2 | Gold | 50 Pack | $35.99 | ≈ 5.5k+ |
| B0CNQ4PSL1 | Silver | 50 Pack | $35.99 | ≈ 4k+ |
| B0CNQ436GW | Silver | 100 Pack | $35.99 | ≈ 3.5k+ |
| B0CNQS5CHY | Gold | 25 Pack | $35.99 | ≈ 1.5k+ |
EP Opportunity: EP has both Soup Bowl (14oz) and Dessert Bowl (8oz) in 7 colors. Goodluck only offers 12oz in Gold/Silver. EP's color variety (Blush, Mint, Linen, Ice Blue) is a direct differentiator.
Source: tab 11_Cups_Competitors — PlasticPro, Jolly Chef, Goodluck, FOCUSLINE
| Brand | Color | Oz | Pack | Price | Reviews |
|---|---|---|---|---|---|
| PlasticPro | Gold Rim | 8oz | 50 | $13.99 | ≈ 24k+ |
| PlasticPro | Clear | 8oz | 50 | $13.99 | ≈ 4k+ |
| PlasticPro | Silver Rim | 8oz | 50 | $13.99 | ≈ 2.5k+ |
| Jolly Chef | Gold Glitter | 14oz | 50 | $21.99 | ≈ 23k+ |
| Jolly Chef | Gold Glitter | 14oz | 100 | $21.99 | ≈ 16k+ |
| Goodluck | Gold | 14oz | 100 | $21.84 | ≈ 13k+ |
| Goodluck | Silver | 14oz | 100 | $21.84 | ≈ 11k+ |
| FOCUSLINE | Gold Rimmed | 12oz | ? | $38.99 | ≈ 17k+ |
| FOCUSLINE | Clear | 12oz | ? | $38.99 | ≈ 10k+ |
| FOCUSLINE | Silver Rimmed | 12oz | ? | $38.99 | ≈ 8.5k+ |
EP Opportunity: EP offers a 12.5oz Tumbler (8pk) and a Tea Cup in 7 colors. Competitors are mostly Clear/Gold Rim only. EP's colored tumblers (Blush, Mint, Ice Blue) have no direct competition.
Source: tab 02_Pulote_Plates — 15 child ASINs, parent B0DG2FF43P, all priced at $46.99 | BSR 7,530 (top plate brand)
White
≈ 22k+
76 reviews
Green
≈ 19k+
72 reviews
Gold
≈ 18k+
57 reviews
Silver
≈ 10k+
34 reviews
Rose Gold
≈ 7k+
38 reviews
Black
≈ 5.5k+
21 reviews
Blue
≈ 4k+
9 reviews
Burgundy
≈ 4k+
20 reviews
Purple
≈ 2k+
19 reviews
Key Insight: PULOTE's BSR 7,530 is the highest-ranked plate brand in the dataset. Their top colors are White (≈22k+ sales), Green (≈19k+), and Gold (≈18k+). Notably, they offer non-traditional colors (Green, Burgundy, Purple, Blue) that perform well — validating EP's strategy of launching unique base colors beyond Gold/Silver.